On this episode, we’ll wrap up our discussion of the Puppet Masters Bible by Tom Walker. We’ll be discussing the 15 Most Powerful Cognitive Shortcuts in Persuasion. This section alone is worth grabbing the book. You can grab your copy at https://tomwalker.com/persuasion.
395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday Persuasion
On this episode, we’ll be discussing the book The Puppet Masters Bible by Tom Walker.
Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That’s where neuroscience-backed manipulation comes in. It’s nothing new, but we’ll be discussing some of our biggest takeaways from reading it. You can grab a copy of this field guide to Everyday Persuasion at https://tomwalker.com/persuasion.
394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent
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In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.
393: Persuasion by the Flight – We discuss Hooters Re-Branding, the Best Mercedes Ad Ever, and More
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On this episode, we’ll discuss a variety of topics, including Hooters’ rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.
392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster
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On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He’s written and published several successful books, bringing real, hands-on experience to the table. His mission is simple: to help businesses attract clients and turn them into loyal advocates.
391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying
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On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying.
Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.
