On this episode, we’ll be discussing the book The Puppet Masters Bible by Tom Walker.
Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That’s where neuroscience-backed manipulation comes in. It’s nothing new, but we’ll be discussing some of our biggest takeaways from reading it. You can grab a copy of this field guide to Everyday Persuasion at https://tomwalker.com/persuasion.
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In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.
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On this episode, we’ll discuss a variety of topics, including Hooters’ rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.
