Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Cults

437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D.

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, News, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood and UFO beliefs.

He is also the author of Conspiracy Films: A Tour of Dark Places in the American Conscious, in which he emphasizes the long, intertwined history of filmmakers, UFOs, believers, skeptics, and government intelligence agencies.

436: Truth, Story, and Influence: The Persuasive Power of Documentaries

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, News, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention.

He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has consulted on films.

Check out their true crime podcast at https://podcandypodcast.com.

433: What Neuroscience Reveals About the Most Persuasive Messages

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act.

He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is called the A.W.E Method, and we’ll be breaking it down on the show.

You can learn more about his work at https://frankniles.com.

432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history.

Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal, to name a few.

You can learn more about their company at https://www.themachine.biz.

431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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In this episode, we cover a flight of persuasion topics. These include:

1. McDonald’s Disaster (CEO Big Arch Burger Video)

2. French Fry Cookies (Repackaging)

3. Cold Caking

4. Lowering the Lights Makes You Spend More (Bars and Restaurants)

5. The KitKat Heist

6. Red Bull Guerilla Marketing 

7. Pinterest’s “Best Thing Online Is a Reason to Get Offline”

You can access the show notes with links at https://docs.google.com/document/u/0/…

430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages.

He is the founder and CEO of the annual Killer Nashville International Writers’ Conference, now in its 21st year, and a contributor to Writer’s Digest magazine with his monthly online column, “Killer Writer”. In addition, Clay is the founder of Killer Nashville University, a creative learning platform for writers.

You can learn more about him at https://claystafford.com.

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