On this episode, we’ll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We’ll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.
405: The Death of Facebook Ads – Interview with Doberman Dan
On this episode, we welcome “Doberman Dan” back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we’ll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You can learn more about Doberman Dan at https://www.dobermandan.com.
404: The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation
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On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has been warping minds since 1983 as an original creative thinker and contributor to cybersecurity, privacy, info warfare, cyber-terrorism, and now: METAWAR.
One of his most compelling areas of expertise is how social media advertisers deliberately use dopamine-triggering tactics—such as likes, shares, endless scrolling, and micro-rewards—to keep us engaged, addicted, and persuaded without realizing it.
You can learn more about his work at https://www.winnschwartau.com.
403: The Number ONE Trick You Can Use Right Now To Crank Up Your Email Open Rates
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On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan’s work by visiting https://measurableadvertising.com.
402: Selling Ozzy Osbourne’s DNA, Burger King’s Gamification Strategy, and Is AI Conspiring to Kill Us?
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On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy’s DNA, Burger King’s brilliant strategy for more in-app engagement, and finally… does AI have a sinister side it’s hiding from us?
401: Pitch Perfect: Inside the Charm of Persuasive AI Voices
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On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and train employees against these attacks.
