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On this episode, we’ll talk about “love triangles” and how brands use them in advertising to strengthen their relationship with customers while weakening the connection with competitors.
408: Inside the Robert Collier Letter Book: Timeless Lessons in Persuasive Copywriting
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The Robert Collier Letter Book is a treasure chest for any copywriter. It’s one of the most practical, psychology-driven books ever written on persuasion through the written word.
On this episode, we’ll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at https://amzn.to/46Wf5LQ.
407: 10 Commandments of Con Men, Pickup Artists, Magicians, Hypnotists, Copywriters
On this episode, we welcome John Bejakovic. He is the author of the book 10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters.
John writes about copywriting, direct response marketing, and his love for the books and screenplays of William Goldman. If you’re curious about these topics, check out John’s books on Amazon, or sign up for his free email newsletter at bejakovic.com.
