Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Archives for December 2019

Episode 96: How You Can Create Marketing that Sells in 2020

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll be discussing some simple ways that create marketing that sells in 2020. The list we’ll be covering comes straight from
Jace Vernon at RED Digital Marketing. You can find it by here.

Featured Beer

On this episode, Sean is enjoying a Shiner Holiday Cheer. This holiday dunkelweizen offers hints of Texas peaches and pecans and is perfect for the holidays.

I’m having a Black IPA called Dark Matter from Blackstone Brewing Co. I’m not an IPA fan but I really liked the taste of this one. Not too bitter and the nutty malt flavors to bring some great balance to this brew.

Enjoy the episode, and have a safe and enjoyable New Year! Cheers!

Episode 95: Why Nostalgia Marketing Works So Well

Branding, Commitment and Consistency, Copywriting, Headlines, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, we’ll be discussing why “nostalgia marketing” is so effective when it comes to selling to today’s consumers. Brands from all different industries are now experimenting with nostalgia by tapping into positive childhood memories from past decades.

Sean and I will be sharing some examples such as the latest Star Wars movie. We’ll also use some cool examples of companies like ManCrates, that are using rough-looking retro designs to appeal to us guys.

Featured Beer

For this episode, I’m having a Milk Stout from Left Hand Brewing. The aroma is a mix of roast malt and semisweet chocolate. The taste is mostly a semisweet chocolate & roasty bitterness to bring balance. Overall a great milk stout that pairs well with the sweet chocolate brownie I had with it.

Sean is having a Coconut Hiwa Porter from Maui Brewing Co. It’s a robust dark ale with hand-toasted coconut & hints of mocha.


Episode 94: The Hidden Reasons Why People Are Compelled to Buy

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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For this episode, we are pleased to have Nicole Iacovoni join us. Nicole is a financial therapist…but not one of those boring therapists who talk to you as you recline on a couch. She’s all about getting results and empowering working women to create the life of their dreams. She also has a new book coming out next year called Money Therapy.

For our topic, we’ll be discussing the emotional issues related to money, including neuromarketing and consumerism. Specifically, how most of our buying decisions are unconscious, and we rarely know
the real reasons why we’re compelled to buy something.

You can learn more about Nicole and the work she does by visiting https://nicoleiacovoni.com/.

Featured Beer

For this episode, I’m having a Gerst Amber Ale from Yazoo Brewing company. It’s a “clean” beer, with mostly German malts and a hint of flaked maize (everyone knows about flaked maize right?). Unfortunately, the best part of this beer is the old school bottle design.

Sean is having better luck with his beer, a Full Grown Nick. It’s a holiday spiced imperial stout that pours a deep dark brown almost the color of black coffee with a mocha tan colored head. The aroma is of fresh roasted coffee and chocolate with hints of nutmeg and vanilla.



This is our last episode before Christmas, so we’re wishing all of our listeners a very Merry Christmas!

Episode 93: Controversial Ads and Persuasion – Discussing the Latest Peloton Ad

Branding, Commitment and Consistency, Copywriting, Headlines, persuasion, Podcasts, Sales, Social Proof, Storytelling

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On this episode, we’ll be discussing controversy in advertising; specifically Peloton’s latest commercial and whether it will end up being good marketing for them in the end.

Featured Beer

On this episode, I’m enjoying a Kentucky Winter Golden Stout. This is Lexington Brewing’s newest bourbon barrel-aged seasonal craft beer. This stout pours a deep golden color, but drinks like a traditional stout. This is my absolute favorite so far of the Kentucky bourbon barrel beers.

Sean is having a Brooklyn Black Chocolate Stout. This brew pours a dark black color with a foamy brown head and has a strong aroma of chocolate.

Episode 92: Movies & the Art of Persuasion

Branding, Commitment and Consistency, Copywriting, Headlines, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be discussing some of our favorite movies that come to mind when discussing powerful lessons on persuasion. There are a ton of movies we could discuss but there are a few that stand out more than others.

Here are a few that we’ll be discussing:

  • Glengarry Glen Ross
  • A Few Good Men
  • The Founder
  • Inception

Featured Beer

On this episode, I’ll be having an Abita Christmas Ale. It’s a brown ale that is brewed with six types of malted barley and fermented with American Ale yeast. This brew is fitting for the cooler weather and holiday season. 

Sean is having a seasonal coffee porter from Real Ale Brewing Co. Pours with almost no head. Dark brown with a sweet, hoppy taste. Overall, a good porter.

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