On this episode, we discuss hypnotic language, examples of a powerful upsell, and how to reframe your message by finding new problems to solve when it comes to writing copy.
284: We Discuss 5 Sales Letters Every Marketer Should Study
Podcast: Play in new window | Download
On this episode, we’ll be discussing 5 classic sales letters every marketer should know and study. These letters are straight from an article by copywriter Nate Smith. We’ll discuss some of Nate’s analysis as well as share our own comments.
You can read his article at https://www.crazyegg.com/blog/sales-letters-every-marketer-know.
283: Persuasion, Mind Control and the Concept of Hidden Addictions
Podcast: Play in new window | Download
On this episode, we revisit one of our favorite books when it comes to the topic of persuasion – The Forbidden Keys to Persuasion by Blair Warren.
We’ll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising.
282: Persuasion & How to Use Words to Cast Spells
Podcast: Play in new window | Download
On this episode, we’ll be sharing some secrets for using words to cast spells and persuade. Sean will also share some direct marketing takeaways from some mail he received.
