Podcast: Play in new window | Download
On this episode, Andrea Brizendine talks to us about positioning.
349: How to Grow Big on a Small Budget – Interview with Stephanie Scheller
Podcast: Play in new window | Download
On this episode, Stephanie Scheller joins us to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never canceled a ticketed event, ran only profitable events, and sold out an event for the first time – a feat she has since repeated consistently.
Stephanie is the author of a few books including her latest Marketing That Works for Small Business Budgets [Beyond Social Media].
348: What Makes a Great Online Course Today? (Psychology and Results)
Podcast: Play in new window | Download
On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.
347: The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy
Podcast: Play in new window | Download
On this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes.
And of course, since baseball ⚾️ is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits.
