Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Archives for February 2026

423: The Inside Story of How Belief is Manufactured: Confessions of a Professional Conspiracy Theorist

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we welcome Patrick Clark to the show. He’s recently written a book, under his pen name Will Camden, called Confessions of a Professional Conspiracy Theorist. It’s the inside story of the conspiracy movement and how belief is manufactured. In the book, Patrick pulls back the curtain on his 30 years in PR, and how he worked to shape what you think, buy, and believe.

It describes how he used the same skills and techniques as part of an organised campaign that made you believe in aliens, rebranded the Devil as the Illuminati, and convinced thousands that the government had weaponised lampposts.

You can learn more at https://willcamden.co.uk/product/conf….

422: The Surprising Science and Psychology Behind Scent Marketing

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, Tiffany Rose Goodyear joins the show to discuss the psychology behind scent marketing. Tiffany is an innovator in the event sector, specializing in creating immersive sensory experiences.

She is the founder of Scentex, an event services company that curates and orchestrates custom fragrance experiences for weddings, galas, meetings, and other events. We’ll be discussing the science and psychology behind scent marketing. You can learn more about Scentex at https://scent-ex.com.

421: We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever

Advertising, Commitment and Consistency, Copywriting, Headlines, persuasion, Podcasts, Social Proof, Storytelling, Uncategorized

On this episode, we discuss a little-known book called Obvious Adams: The Story of a Successful Businessman and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention.

Also, we discuss some of this year’s Super Bowl ads. 🏈

420: The Truth About AI Writing from Copywriting Legend Bob Bly

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting.

For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales – online and offline.

McGraw-Hill calls Bob Bly “America’s top copywriter.” He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook and The Copywriter’s Handbook. His latest book on AI is called AI Apocalypse.

You can sign up for Bob’s free newsletter at https://bly.com.

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