Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Discussing the Art of Persuasion...and Craft Beer

With Sean McCool and Jonathan Taylor

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431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

In this episode, we cover a flight of persuasion topics. These include: 1. McDonald's Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies …

Continue Reading about 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More

430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, …

Continue Reading about 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford

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“Persuasion is often more effectual than force.” Aesop
“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson

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