On this episode, Jackson Wightman joins the podcast. He's the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR …
Continue Reading about 439: How to Optimize Your Content for AI Search
With Sean McCool and Jonathan Taylor

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, News, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling
On this episode, Jackson Wightman joins the podcast. He's the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR …
Continue Reading about 439: How to Optimize Your Content for AI Search

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, persuasion, Podcasts, Reciprocation, Storytelling
On this episode, David Dutton joins us as we cover a random flight of topics. We'll be discussing a new report on The Rise of the Apex Consumer - …
“Persuasion is often more effectual than force.” Aesop
“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson
