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Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

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Discussing the Art of Persuasion...and Craft Beer

With Sean McCool and Jonathan Taylor

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436: Truth, Story, and Influence: The Persuasive Power of Documentaries

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, News, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an …

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435: The Persuasive Power of Analog Marketing

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

On this episode, we improvise on the fly after a guest had to cancel at the last minute. We'll be discussing the power of analog marketing and how to …

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434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion

433: What Neuroscience Reveals About the Most Persuasive Messages

432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

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“Persuasion is often more effectual than force.” Aesop

“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson

Discussing the Art of Persuasion...and Craft Beer

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