Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Discussing the Art of Persuasion...and Craft Beer

With Sean McCool and Jonathan Taylor

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429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, …

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428: How to Use Brain Science to Hook Readers from the Very First Sentence

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, …

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“Persuasion is often more effectual than force.” Aesop
“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson

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