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Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

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Discussing the Art of Persuasion...and Craft Beer

With Sean McCool and Jonathan Taylor

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434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion

A.I., Advertising, Branding, persuasion, Podcasts, PR, Social Proof, Storytelling

On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted's Positive Approach Can Help You. Lucy is a …

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433: What Neuroscience Reveals About the Most Persuasive Messages

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause …

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432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More

430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford

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“Persuasion is often more effectual than force.” Aesop

“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson

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