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Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

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Discussing the Art of Persuasion...and Craft Beer

With Sean McCool and Jonathan Taylor

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438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, persuasion, Podcasts, Reciprocation, Storytelling

On this episode, David Dutton joins us as we cover a random flight of topics. We'll be discussing a new report on The Rise of the Apex Consumer - …

Continue Reading about 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention

437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D.

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, News, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, Barna Donovan, Ph.D. joins us to discuss "UFOs, Psyops, and Persuasion". UFOs, Barna is a professor of communication and media …

Continue Reading about 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D.

436: Truth, Story, and Influence: The Persuasive Power of Documentaries

435: The Persuasive Power of Analog Marketing

434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion

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“Persuasion is often more effectual than force.” Aesop

“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson

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