Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Archives for April 2025

392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He’s written and published several successful books, bringing real, hands-on experience to the table. His mission is simple: to help businesses attract clients and turn them into loyal advocates.

391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying.

Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.

Pin It on Pinterest