Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Archives for October 2022

281: How to Make Your Brand Impossible to Resist – We Discuss the Book Fascinate by Sally Hogshead

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We’ll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand. 

Gear Review:

We’ll also share a review on a portable new lapel recorder I recommend for podcasting. It’s called the Zoom F2-BT Lavalier Recorder. It’s an amazing little recorder and a great way to record content as a speaker or at a conference or tradeshow event.

280: How to Write Story-Based Emails From A to Z – Interview with Bill Mueller

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine, which Sean and I recommend and have used for writing better sales emails. On this episode, we’ll be discussing how to write story-based emails.

You can learn more about Bill’s best-selling digital course, Story Sales Machine at https://www.storysalesmachine.com/story-sales-machine.

278: How to Double Your Sales Pipeline in 40 Days – Interview with Kevin Donlin

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

Podcast: Play in new window | Download

This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. He’s been marketing online since 1994, when I sold one of the first ebook, “How to Find a Job on the Internet”.

Kevin was also featured in Dan Kennedy’s book, No BS Branding, with 2 of his sales letters and success stories. You can learn more about Kevin by visiting him at clientcloningsystems.com. 

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