On this episode, we welcome Chris Silvestri, founder of Conversion Alchemy to the show. Chris is a “Conversion Alchemist” who works with B2B businesses that are looking to find message to market fit and convert more website visitors into loyal customers but think that words alone will convert when words are just the base metal. You can learn more about Chris by visiting https://christophersilvestri.com.
369: RFK Jr’s Hidden Persuasion, How to Get Repeat Business, and More Topics
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On this episode, we’ll analyze RFK Jr’s speech with AI (Claude) and find out what made it so persuasive.
368: What Video Game Characters Can Teach You About Conversion
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Special guest Kory Basaraba share his “Core Conversion Story” formula so you can create higher converting funnels.
367: Werewolves, Sneakers, and Why You Should Be More Annoying
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On this episode, we’ll cover a flight of persuasion topics that range from RFK Jr’s speech to werewolves, manipulation, nostalgia, and also how negative advertising can work in your favor.







