On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.
388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand
Podcast: Play in new window | Download
On this episode, we welcome Russ Ruffino, the founder and CEO of Clients on Demand. Russ developed the world’s foremost client attraction system, and we’ll be discussing his methods for scaling a business fast.
387: How to Persuade with Story-Driven Video Marketing
Podcast: Play in new window | Download
On this episode, legendary marketer David Dutton joins us to talk about using AI creatively to create engaging story-based videos for your business.
386: Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company
Podcast: Play in new window | Download
On this episode, we’ll discuss how to turn words into magic using the example of J. Peterman and others who’ve turned “ordinary stuff” into high-margin products.
385: Will A.I. Replace Me? We Talk with Matt Rouse, Author of “Will AI Take My Job”
Podcast: Play in new window | Download
Interview with Matt Rouse – Author of “Will AI Take My Job”
384: Can AI Increase Conversion Rates? We Talk with e-commerce Expert Matthew Stafford
Podcast: Play in new window | Download
On this episode, e-commerce expert Matthew Stafford joins us on the podcast.
Over the past three decades, Matthew has been entrepreneurial and successfully building several businesses across various industries, including concrete, brick-and-mortar locations, POD, and software-based ventures. You can learn more about what he’s doing for his clients at https://buildgrowscale.com.
