On this episode, Danielle Hughes joins the podcast to share how she helps individuals develop their Genuine Personality Brand.
She’s been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver, and a badass. You can learn more about her at https://www.morethanwordscopy.com.
On this episode, Jody Raynsford joins the show. He is the author of the book “How to Start a Cult”. After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses.
His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers.
You learn more about Jody and grab a copy of his book at https://howtostartacult.co.uk/pint.
On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies
Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards for their work in marketing and storytelling.
You can learn more about Full Pour Media at https://fullpourmedia.com.
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On this episode, Dawn Apuan joins us to discuss 5 Neurochemicals That Trigger Buying Behavior. Dawn is the CEO of Copy Queens Ink. She’s a top copywriter and funnel strategist who helps coaches and speakers “Write Like a CEO” so they can attract premium clients, sell out high-ticket offers, and multiply their impact with powerful messaging using the Voiceprint System.
You can check out her custom GPT course at https://profitablecopywriter.com/bbb.
On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting and how popular betting apps like DraftKings hook users by design. Matt is the program director of Sports Business Management at American University’s Kogod School of Business, as a guest.
Before academia, he managed sportsbook operations for DraftKings at Foxwoods, overseeing more than $400 million in wagers, risk management, and compliance.
On this episode, we’ll be discussing seven successful marketing campaigns that have shaped modern cultural norms and consumer behavior.
