On this episode, we’ll be covering a random flight of topics including:
- Humor and Persuasion – how to use humor effectively in marketing.
- How to glitter bomb your enemies (or friends).
- TikTok just reached 10 billion in consumer spending.
334: How to Make Yourself Instantly Relevant on LinkedIn
On this episode, Thomas Helfrich joins us to talk about LinkedIn lead generation. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching.
He is the author of the book series “Never Been Promoted” and hosts a podcast of the same name. Known as the “AI Nerd,” he also hosts the AI Nerd YouTube channel, an exhibit of his profound fascination and understanding of AI systems.
333: Why Font Size Matters and A Simple Letter That Launched a Nine-Figure Business
On this episode, we’ll be covering another random flight of topics including:
- A Simple Letter that Launched a Nine-Figure Business.
- Why font size makes your writing more persuasive.
- Examples of a bad ad campaign by the US Army.
332: 4 Words That Can Double Your Sales & How to Look at People to Make Them Like You More
On this pre-Thanksgiving episode, we’ll be covering a random flight of topics including Black Friday Marketing, and some proven sales techniques backed by research. We’ll discuss 4 simple words that can double your sales. We’ll also talk about a special way you can look at people to make them like you more.
331: How the World’s Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive
On this episode we welcome Carlos Alvarenga. He is the author of a brand new book The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive.
His new book not only explains exactly how persuasion works in all forms of human communication but also presents a clear and effective model you can use to put the chemistry of persuasion to work for you.
Using insights from art, history & literature to hip-hop, Carlos expands ideas first presented in Aristotle’s Rhetoric, to illuminate the exact ways in which words and ideas, persuasively communicated, have shaped people’s actions and beliefs from antiquity to the present.
330: A Forgotten Email Technique and The Real Process of Decision-Making
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On this episode, we’ll cover another random flight of topics including a forgotten email technique and how we really make decisions.
