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This is part 2 of our interview with Doberman Dan where we discuss copywriting, and his book Just Sell the Damn Thing: The Proven, Contrarian Formula to GROW Your Business FASTER Than Ever.
146: Interview with Legendary Copywriter Doberman Dan- Part 1
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This week, Doberman Dan joins us on the show for a two-part interview. We lost track of time on this one and it went for 90 minutes!
So we just broke it in half. Enjoy the first part.
Dan is a serial entrepreneur, an ‘A list’ copywriter, and a three-time international bestselling author.
He’s written hundreds of successful ads, sales letters, direct mail packages, websites, e-mail marketing campaigns, feature articles, and newsletters.
His ads and articles have appeared in…
- Entrepreneur…
- Investors Business Daily…
- Penthouse…
- MuscleMag International…
- Flex…
- Muscle & Fitness…
- Men’s Edge…
- IronMan…
- Muscular Development…
- Exercise For Men Only…
- Natural Bodybuilding & Fitness…
- The National Enquirer…
- Weekly World News…
- And thousands of mainstream newspapers.
His book Just Sell the Damn Thing is one of the best reads for any entrepreneur seeking to accelerate their company’s growth and do it in a way that makes a lot of money FAST.
145: Will AI Replace Copywriters?
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On this episode, we’ll be discussing a recent article by Ed Gandia at AWAI entitled “Will Artificial Intelligence Replace Copywriters”. According to a recent article in Ad Age magazine, Chase bank is already replacing some of its copywriters with AI. We’ll be discussing what this means for the future of copywriters and marketers alike.
144: Using Perceptual Contrast to Overcome Objections
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On this episode, we’ll be discussing a number of topics including some effective three-word messages and using the power of perceptual contrasts.
142: The Key to Persuasion: Understanding Your Customer’s Brain Sequence
This week, we welcome Sean D’Sousa, founder of Psychotactics on the show to discuss how the brain works when it comes to making buying decisions.
Sean has an extensive background in persuasion from his experience in copywriting, writing TV commercials, marketing, and finally his work in graphic designs and cartoons. One of his greatest skill-sets is finding ways to communicate in the simplest, most effective manner.
Sean has a ton of great articles and content over at Psychotactics.com. He offers one of the best weekly newsletters in my opinion – the Psychotactics Newsletter. You can subscribe to it and get his free report on Why Headlines Fail—And How to Create Headlines That Work at https://www.psychotactics.com/subscribe.
138: We Talk About Persuasion and Pattern Interruption
On this episode, we’ll be discussing a book I’ve been reading lately called Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon, Ph.D.
It’s worth your time to read it, especially if you create online content regularly.
