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On this episode, we’ll be wrapping up our series on the 6 Principles of Influence by discussing the principle of scarcity and how this principle is often used unethically by marketers.
Episode 2- How to Use Authority and Social Proof to Influence Others
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On this episode, we’ll be discussing the principles authority and social proof to persuade others in your marketing.
Persuasion by The Pint Episode 1 – Discussing the Principles of Influence
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We start off our new podcast show by discussing a classic book on Influence – Robert Cialdini’s Influence, The Psychology of Persuasion while enjoying a pint (or two) of Hap and Harry’s.
