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On this episode, we’ll spend some time discussing the fourth technique of breakthrough copy – redefinition. Redefinition is the process of giving a new characterization to your product or service. The objective of this technique is to remove any roadblocks that might exist in your prospects mind. We’ll be discussing this chapter as well as sharing some examples.
Featured Beer
Our beverage this week is the Innis & Gunn Bourbon Barrel Porter. It’s a wintry Scottish porter 7.4% ABV, that is highlighted with roasted wheat & crystal malts.
We love this beer and the story behind it, so we thought we’d share the video.
