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On this episode, we’ll jump into the sixth technique of breakthrough copy – Concentration, or as we like to put it, The 3 Step Formula For Crushing Your Competition.
Concentration, as described in Breakthrough Advertising, is the process of describing the ineffective ways competitive products or services have failed to satisfy your prospects’ goals or desires. Used correctly, this method can be a powerful and sometimes subtle way of identifying the weaknesses of your competition.
We’ll be discussing this 3 step formula and using some great ad examples to illustrate its effectiveness. If you want a great example of how this technique is done through video, watch this commercial below.
