On this pre-Thanksgiving episode, we’ll be covering a random flight of topics including Black Friday Marketing, and some proven sales techniques backed by research. We’ll discuss 4 simple words that can double your sales. We’ll also talk about a special way you can look at people to make them like you more.
331: How the World’s Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive
On this episode we welcome Carlos Alvarenga. He is the author of a brand new book The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive.
His new book not only explains exactly how persuasion works in all forms of human communication but also presents a clear and effective model you can use to put the chemistry of persuasion to work for you.
Using insights from art, history & literature to hip-hop, Carlos expands ideas first presented in Aristotle’s Rhetoric, to illuminate the exact ways in which words and ideas, persuasively communicated, have shaped people’s actions and beliefs from antiquity to the present.
330: A Forgotten Email Technique and The Real Process of Decision-Making
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On this episode, we’ll cover another random flight of topics including a forgotten email technique and how we really make decisions.
329: Persuasion Tactics the Media Uses to Influence You
There is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we’ll be diving into some of the persuasion tricks they use to influence us every day.
Will be referencing this article from AllSides.
327: The Magic of Conversational Storytelling – Interview with David Garfinkel
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On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read!
In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations.
The hero’s journey type of story has been the go-to template for novels and films. But it’s not always the best template for persuasion stories. We’ll be discussing why on this episode.
You can grab your copy here, and be sure to check out David’s own podcast, Copywriters Podcast at https://copywriterspodcast.com.
326: How Elon Musk Used The Anchoring Effect to Create “Perceived Value”
On this episode, we’ll discuss how Elon Musk used the anchoring effect to sell Twitter’s (X) subscription model, and how anchoring is used in pricing every day to create perceived value.
