Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Liking

Episode 30: How to Remove Objections to Your Product or Service

Copywriting, Headlines, Liking, persuasion, Podcasts, Storytelling

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On this episode, we’ll spend some time discussing the fourth technique of breakthrough copy – redefinition. Redefinition is the process of giving a new characterization to your product or service. The objective of this technique is to remove any roadblocks that might exist in your prospects mind. We’ll be discussing this chapter as well as sharing some examples.

Featured Beer

Our beverage this week is the Innis & Gunn Bourbon Barrel Porter. It’s a wintry Scottish porter 7.4% ABV, that is highlighted with roasted wheat & crystal malts.

We love this beer and the story behind it, so we thought we’d share the video.

Episode 29: Trump’s SOTU Address and the Art of Persuasion

Commitment and Consistency, Liking, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling

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On this episode, we’ll be discussing the SOTU address and how Trump used the art of persuasion and influence to win higher approval rating numbers afterward. One of the books we often reference when we discuss Trump is Scott Adam’s book Win Bigly. If you want an in-depth look at Trump’s mastery of influence, you should add this book to your reading list for sure.

Featured Beer

Our beer for this episode is the Boundary Tree ale from the Blackberry Farm Brewery. This ale pours a hazy orange-amber color with a thick, white head. It holds a medium sweet flavor, but lightly bitter on the finish. It’s a good beer if you’re a fan of Belgian ales.

Episode 28: We Discuss the Best Super Bowl LIII Ads

Copywriting, Headlines, Liking, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be talking about this year’s Super Bowl ads, and share the ones that used some of the best advertising strategies from a clearly persuasive standpoint.

At the top of our list is the Bud Light ad, which used a great example of compare and contrast when it demonstrated that beer doesn’t use corn syrup. We’ll be talking about this commercial and a number of others we thought were memorable.

Featured Beer

Budweiser Copper Lager

Our beverage this episode is the Budweiser Coper Lager. This is a limited edition beer is brewed with two-row barley and aged on real Jim Beam Bourbon barrel staves. For a lager, it’s not a bad brew for a Budweiser. It has a medium body with notes of vanilla and bourbon.




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