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This week we welcome Steve Yastrow on the show to talk about “the art of improvised persuasion”. He is the author of the bestselling book Ditch the Pitch: The Art of Improvised Persuasion.
In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company, a company that helps organizations of all types improve their results through his breakthrough marketing, customer relationship, and sales ideas.
