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On this episode, Dawn Apuan joins us to discuss 5 Neurochemicals That Trigger Buying Behavior. Dawn is the CEO of Copy Queens Ink. She’s a top copywriter and funnel strategist who helps coaches and speakers “Write Like a CEO” so they can attract premium clients, sell out high-ticket offers, and multiply their impact with powerful messaging using the Voiceprint System.
You can check out her custom GPT course at https://profitablecopywriter.com/bbb.
On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting and how popular betting apps like DraftKings hook users by design. Matt is the program director of Sports Business Management at American University’s Kogod School of Business, as a guest.
Before academia, he managed sportsbook operations for DraftKings at Foxwoods, overseeing more than $400 million in wagers, risk management, and compliance.
On this episode, we’ll be discussing seven successful marketing campaigns that have shaped modern cultural norms and consumer behavior.
On this episode, Gasper Crepinsek joins the podcast. He is a former consultant at BCG, who walked away from a comfortable 6-figure corporate career to join the AI revolution. Now he helps entrepreneurs cut soul-sucking work and run their businesses up to 3x faster with AI. He combines his consulting background with hands-on experimentation to help founders work less and create more.
Gasper is also the founder of Rebelpreneurs, a movement for people who want to run their one-person business in 4 focused hours a day using AI. The mission is simple: more freedom, less grind. You can learn more about this by visiting https://www.rebelpreneurlab.com/chall….
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On this episode, we’ll be covering a random flight of topics, including “What Makes Persuasive Messages Stick” and a simple trick to make you more persuasive in conversations, speeches, or presentations.
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On this episode, we’re diving into the high-stakes side of persuasion—where the goal isn’t to sell a product, but to uncover the truth. Our guest, Mark Anderson, is a science-based investigative interviewing expert who trains professionals across law enforcement, HR, and compliance on how to navigate the toughest kinds of conversations—the ones that deal with accountability, job loss, or even criminal consequences.
We’ll explore how persuasion works when the stakes are personal and the outcomes painful, why listening—real, active listening—isn’t just a soft skill but the foundation of ethical influence, and what business leaders can learn from investigative interviewing when it comes to leading with trust and integrity. You can learn more about Mark by visiting https://andersoninvestigative.com.
You can also follow Mark on LinkedIn here.
