Copywriting

347: The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy

A.I., Branding, Commitment and Consistency, Copywriting, Headlines, Hypnosis, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof

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On this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes.

And of course, since baseball ⚾️ is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits.

346: How A.I. Tracks a Gambler’s Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson

A.I., Branding, Commitment and Consistency, Copywriting, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino.

You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls.

Andrew is the president of Intelligencia, a leading implementer of analytics, AI, business intelligence, customer experience, and digital marketing solutions for clients worldwide, including some of the world’s biggest insurers, casinos, cruise lines, integrated resorts, and sportsbooks.

You can learn more by visiting https://intelligencia.co.

Andrew has written several books on analytics and AI including his first novel, The Dead Chip Syndicate.

345: How AI is Learning to Win Friends & Influence People

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we discuss how AI is learning to be more persuasive. More importantly, we’ll dig into the question – Do we find it easier to trust machines over humans?

343: Goat Testicles and The Story of John Brinkley, America’s Biggest Huckster

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we interview Pope Brock, author of Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.

342: Viral Headlines Explained in Just 3 Words

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll be discussing just how much is being spent on 30-second Super Bowl ads; plus we’ll share how viral headlines can be explained in just 3 words.