On this episode, we welcome Chris Silvestri, founder of Conversion Alchemy to the show. Chris is a “Conversion Alchemist” who works with B2B businesses that are looking to find message to market fit and convert more website visitors into loyal customers but think that words alone will convert when words are just the base metal. You can learn more about Chris by visiting https://christophersilvestri.com.
369: RFK Jr’s Hidden Persuasion, How to Get Repeat Business, and More Topics
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On this episode, we’ll analyze RFK Jr’s speech with AI (Claude) and find out what made it so persuasive.
368: What Video Game Characters Can Teach You About Conversion
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Special guest Kory Basaraba share his “Core Conversion Story” formula so you can create higher converting funnels.
367: Werewolves, Sneakers, and Why You Should Be More Annoying
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On this episode, we’ll cover a flight of persuasion topics that range from RFK Jr’s speech to werewolves, manipulation, nostalgia, and also how negative advertising can work in your favor.
366: We Explore the 48 Laws of Power (and Persuasion)
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On this episode, we’ll be diving into Robert Greene’s bestselling book “The 48 Laws of Power”. This compelling book delves into the dynamics of power and influence in various aspects of life. You can grab a copy at https://amzn.to/4dNqFcU.
365: Unconventional Email Design Approaches that Work Every Time
On this episode, Carolyn Beaudoin joins us on the podcast. Carolyn is a seasoned copywriter and conversion rate optimizer. Working freelance, agency-side, and in-house, she’s worked with some of the fastest-growing brands on the planet, including LaunchDarkly, Resident Home, Glowforge, Nextiva, and Shopify Plus.
Now, Carolyn is the co-founder and Head of Creative Strategy at Boxcar Agency—the boutique conversion copywriting agency that helps founder-led B2B startups and scaleups turn their websites and email marketing into reliable revenue-generating machines.
Also, if you want to understand the psychology behind successful copy and get actionable tips to boost your conversions, check out her weekly newsletter at https://whywordswin.com/.
