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On this episode, we’ll talk about “love triangles” and how brands use them in advertising to strengthen their relationship with customers while weakening the connection with competitors.
408: Inside the Robert Collier Letter Book: Timeless Lessons in Persuasive Copywriting
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The Robert Collier Letter Book is a treasure chest for any copywriter. It’s one of the most practical, psychology-driven books ever written on persuasion through the written word.
On this episode, we’ll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at https://amzn.to/46Wf5LQ.
407: 10 Commandments of Con Men, Pickup Artists, Magicians, Hypnotists, Copywriters
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On this episode, we welcome John Bejakovic. He is the author of the book 10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters.
John writes about copywriting, direct response marketing, and his love for the books and screenplays of William Goldman. If you’re curious about these topics, check out John’s books on Amazon, or sign up for his free email newsletter at bejakovic.com.
406: 6 Scarcity Levers That Attract Affluent Buyers
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On this episode, we’ll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We’ll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.
405: The Death of Facebook Ads – Interview with Doberman Dan
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On this episode, we welcome “Doberman Dan” back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we’ll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You can learn more about Doberman Dan at https://www.dobermandan.com.
404: The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation
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On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has been warping minds since 1983 as an original creative thinker and contributor to cybersecurity, privacy, info warfare, cyber-terrorism, and now: METAWAR.
One of his most compelling areas of expertise is how social media advertisers deliberately use dopamine-triggering tactics—such as likes, shares, endless scrolling, and micro-rewards—to keep us engaged, addicted, and persuaded without realizing it.
You can learn more about his work at https://www.winnschwartau.com.
