Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Podcast Episodes

311: Marketing Actions To Skyrocket Your Brand (with or without A.I.)- Interview with Phil Masiello of CrunchGrowth

A.I., Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we welcome Phil Masiello to the show. Phil is the co-founder of CrunchGrowth and a serial entrepreneur.

He has a long history of success in the business world and his previous ventures include 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. 

He’s the author of Think-Engage-Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age, and has a new book called Empires and Entrepreneurs: How Business Shaped the World: Stories of Entrepreneurs and Entrepreneurship Throughout History.

310: ChatGPT is a Liar… and Other Truths About Storytelling, Persuasion, and A.I.

A.I., Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll be sharing some ways we are using A.I for writing sales scripts and podcast ads. We’ll also discuss why you should never trust ChatGPT’s research. 

309: Secret A.I. Strategies for Sales Dominance

A.I., Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

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On this episode, we’ll be discussing A.I. and Sales Training with guest Gulliver Giles, aka Sales Warlord. You can learn more about his company’s work at https://ww2.strategicanarchy.com. 

308: Social Pressure, Product Positioning and a Simple Commercial That Got 18 Million Views in 90 Days

A.I., Branding, Commitment and Consistency, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days. 

307: What’s Behind the Fear-Based Marketing of AI?

A.I., Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll be investigating the motives behind the fear-based marketing of AI with guest Bob Hutchins. Bob is an organizational psychologist with a 20-year career in digital marketing and media culture.

He’s also the author of two books: Our Digital, Collective Anxiety, Media Trauma, and a Path Toward Recovery, and Finally Human, How to Use Digital Media to Restore Culture and Better Our World.

306: Panic Marketing, Humor in Emails and More Mind-Blowing A.I. Prompts and Tools

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we cover a random flight of topics including what’s feeding all of the A.I. fear and panic in the news. Also, we’ll share how to use humor in emails and some hilarious email examples you can use to get prospects to reply to you. 

Lastly, we’ll cover some more mind-blowing A.I tools and prompts. 

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