352: 11 “Made You Look” Secrets to Get Emails Opened and Read

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On this episode, we welcome copywriter Donnie Bryant to the show. Agora Financial has called Donnie “one of the best email copywriters in the world today.” He’s generated over $130 million in revenue for his clients, with email as the primary driver.

Donnie has written an incredible new book called Subject Line Science – 11 “Made You Look” Secrets to Get Emails Opened and Read, and we’ll be discussing it on the podcast.

Here are some topics we’ll cover:

• A subject line’s 3 jobs – and why most experts only talk about one of them.
• The critical psychological trigger you need 95% of the time for your subject line to even have a prayer
• 11 “Made You Look” principles learned from selling $100M+ in products and services
• The Human Attention Algorithm and how to use subject lines to prioritize your message in your subscriber’s mind.
• And much, much more!