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On this episode, we’ll continue discussing The Halbert Copywriting Method Part III. We’ll spend time talking about anchors and cliffhangers and how these are used to keep people reading. We’ll also reference Hypnotic Writing by Joe Vitale again.
This book should be on the shelf of anyone wanting to write better copy or more engaging blog content.
We’ll be discussing examples of how cliffhangers can be used – one example is from a documentary style podcast that hooked me to the point I couldn’t stop listening to it this past week.
On this episode, Sean continues with his Lagunitas Cappuccino Stout, while I enjoy my Gotta Get Up to Get Down Coffee Milk Stout from Wiseacre Brewing. Enjoy the show and cheers!
