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On today’s episode, we welcome Bill Cates, author of the new book Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients. Bill has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second publishing company, Bill devoted the last 25 years to the art science of relationship marketing.
He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals.
As the founder of The Cates Academy for Relationship Marketing – Bill has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions.
On this episode, we’ll be discussing:
- The difference between Strategic Relevance and Tactical Relevance.
- The importance of a value positioning statement.
- How to create a critically compelling message that drives people to take action.
- And much more!
Enjoy the episode and cheers!
