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On this episode, we’ll be discussing a recent book called the 16 Word Sales Letter by Evaldo Albuquerque. This is a book Sean has referenced in the past so we decided to spend an entire episode breaking in down.
We discuss the copy system laid out in the book that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help anyone no matter how competitive your niche is, or what kind of product or service you’re selling.
From this book, we’ll be discussing how to structure your sales message for maximum persuasive impact.
Featured Beer
On this episode, Sean is having a Rentsch Oktoberfest from Rentsch Brewery. It has a mild malty nose & nice auburn color.
I’m having an Eighty from Yee-Haw Brewing Co. This 5% ABV Scottish ale pours a darker amber with a small light tan head. In the nose, there is a bit of roast malt, with a taste of caramel malt as well. Well balanced.
