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On this episode, we’ll be discussing a number of topics, one of which is digging deeper to persuade more. For this topic, I share a sales story and reference one of my all-time favorite sales books, The Ultimate Sales Machine by Chet Holmes.
Sean will be referencing an interesting Rutgers study on paralinguistics and persuasion. We’ll discuss the evidence in this article that shows how a person says something, especially if it works to make them appear more confident, may make their words more persuasive.
Featured Beer
For this episode, I’m having a Thunderstruck Coffee Porter from Highland Brewing Company. It’s a seasonal full body porter with hints of chocolate from the chocolate malt and midnight wheat.
Sean is having a past favorite, the Convict Hill Oatmeal Stout.
