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On this episode, we’ll be discussing a new book Sean has been going through called Launch: How to Propel Your Business Beyond the Competition by Michael Stelzner.
So many of us have been let down by the undelivered promises of marketing over the years, and if you’re one of those people this is a great book for you to pick up. The principles in it run counter to traditional marketing and we’ll be discussing some of the formulas outlined in it for attracting customers such as:
- How to create valued content that meets people’s needs.
- How to identify and work with outside experts who will gladly promote your content. ( We do this all of the time with podcasts).
- Market and sell to raving fans who will gladly purchase your products and services.
- And much more!
Featured Beer
For today’s episode, I’ll be enjoying a Founder Breakfast Double Chocolate Oatmeal Stout. At 8.3% ABV, It’s brewed with flaked oats, bitter and imported chocolates, and two types of coffee.
Sean is sticking with his New Belgium Oakspire Bourbon barrel ale from the last episode.
