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On this episode, we’ll wrap up our discussion of the Secret Formulas of the Wizard of Ads by sharing the greatest sales book ever written. It’s not written by Zig Ziglar, Tom Hopkins or Brian Tracy. In fact, you won’t even find this book in the business section on Amazon or at the local book store. That’s because it’s a children’s book that all of us have heard of. You’ll have to listen to find out the name of this book and why according to Roy Williams, it’s the most fabulous sales book ever written.
Featured Beer
On this episode, I’m enjoying one of my favorite red ales – a Smithwick’s Irish Red Ale. Originally crafted by 14th-century Irish monks, this ruby red ale has long been celebrated for its frothy head and nice malt flavor. Has a taste of sweet malts, caramel, and roasted barley. Hops are not too strong, but very balanced.
Sean is having a Kilt Lifter Scottish Ale from Four Peaks Brewing Co. It’s an award-winning brew crafted in the tradition of the great ales of Scotland. It’s a full-bodied ale with a thin brown head and a taste of slightly sweet caramel malts.
