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On this episode, we’ll we discussing Roy Williams classic adverting book Secret Formulas of the Wizard of Ads. The book was originally published in the late ’90s but as you’ll hear from our discussion, the principles are just as important in today’s social media climate where getting your customer’s attention is even more challenging.
One of the key takeaways we’ll be hitting on is Why You Should Stop Adverting to Your Ideal Customer. Sounds counter-intuitive right? We’ll also be sharing a secret of adverting from one of the most famous architects Frank Lloyd Wright.
Feature Beverage
Sean brings out the heavy guns with a Founders KBS bourbon barrel-aged chocolate coffee stout. With a 12.2% ABV, this dark stout is brewed with a hint of coffee and vanilla then aged in oak bourbon barrels. When we say dark, we mean pitch black with a nice tan head. It has a familiar taste of coffee and chocolate notes. Highly recommended for stout lovers.
I’m having a Country Boy Survive from Country Boy Brewing (queue up some Hank Williams Jr.). It pours a clear golden color with a frothy white head. Has a nice balanced flavor of light fruits, pale & sweet malt.
