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On this episode, we’ll be wrapping up our discussion of Breakthrough Advertising by talking about the seventh technique of breakthrough copy – camouflage. This is the process of borrowing believability from all the places in society where trust is stored up.
For example, some of the most effective ads can be cleverly disguised as news articles. We’ve often referred to these as advertorials. We’ll discuss how camouflage is used in other ways as well.
Featured Beer
For this episode’s beverage, we decided to go back to the basics. No chocolates, no coffee, fruity flavors or roasted almonds. We went old school with a simple Guinness Stout in these really cool looking nitro cans. Enjoy the show. Cheers!
