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On this episode, we’ll continue to discuss identification and how to use character roles and achievement roles to make your product or service more desirable.
We’ll be covering how to build images into your products and also the limits to the images your prospects will identify with.
Featured Beer
Our beer this week is another unique brew Sean picked up while in Austin, TX last week – the Slippin Into Darkness Russian Imperial Stout.
This thick stout is 10.5% ABV with Coffee and Cocoa nibs, and will not disappoint.
