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On this episode, we’ll be discussing an important book every marketer, sales professional and copywriter should read. In fact this book should be read by anyone who is in a position of management. It’s called Words that Change Minds by Shelle Rose Charvet.
Instead of covering the entire book, we’ll be focusing on one particular chapter where the author talks about motivation direction. When it comes to motivation, there are generally two directions people are moving – either toward or away from. On today’s show, we’ll be discussing the difference between these two types of people and why you can expect 40% of your prospects and customers to have a “toward” mindset, and 40% to have an “away from” mindset.
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