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On this episode, we’ll continue our discussion of intensification & how to put your claims to action within the body of your copy. If you want to separate your product from the competition, you’ll want to listen to this episode as we discuss these stages of intensification:
- Compare and contrast.
- Accentuating the problem.
- Demonstrating how easy it is to get the benefits.
- Using metaphors, analogies.
- Summarizing at the end.
- And finally, putting your guarantee to work.
Our beverage today is Old Stock Ale. With an ABV of 12%, you won’t find this high gravity beer at a grocery store. It’s designed to mellow with age and has a nice malty aroma with lots of caramel, toffee, and molasses.
