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On this episode, we’ll start digging deep into creating breakthrough copy that taps into those desires of your prospect.
The great copywriter Eugene Schwartz was really good at “future pacing” – the ability to place people right into the experience of using a product. We’ll be expounding on this as well as discussing some examples on the show.
Our beverage this week is a beautifully robust & delicious Black Mocha Stout from Highland Brewing. It has a thick malty body with a large, roasted chocolate flavor, and a clean finish. If you love coffee as we do, you’ll be a huge fan of this stout. If you’re not a coffee fan, Highland Brewing offers many other great selections at https://highlandbrewing.com.
If you’re neither a coffee or beer fan, there’s little we can do to help you. Cheers!
