Podcast: Play in new window | Download
On this episode, we’ll be discussing some strategies for increasing the impact of your headline. When you’re in a competitive industry, then you really have to reinforce your headline claims by binding images to it with clear words to express it.
This is called Verbalization, and we’ll be giving some proven examples from chapter 4 of Breakthrough Advertising, on how this is used in writing persuasive copy.
For our beverage this week, we’ll be celebrating a new year by enjoying an aged Scotch whiskey. The Macallan 18 Year single malt Scotch ($200) is a smooth single malt that’s been matured at the Macallan distillery for a minimum of 18 years in selected Sherry oak casks from Spain.
