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On this episode, we’ll be discussing Eugene Schwartz’s classic book Breakthrough Advertising, and the first chapter on “Mass Desire”. We’ll talk about some of the forces that have made adverting work for hundreds of years and will continue so for years to come.
Before your market shares a buying experience, they must first have a desire. We’ll also be discussing how to channel mass desire onto your particular product.
Our beverage this week is a seasonal Shiner beer called S’more. It’s a chocolate and marshmallow ale that smells like a freshly made S’mores. You can taste the marshmallow, vanilla, chocolate, and
