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This week we welcome direct response copywriter Abbey Woodcock on the show to discuss how to develop your voice when writing copy. We’ll be discussing Abbey’s book What They Hear When Your Write.
Abbey has been writing copy since 7th grade when she wrote a 30-page sales letter asking her crush to the dance. Unfortunately, her response rate was not good.
Since then, her conversions have gotten better… writing sales pages and emails you’ve probably read from some of the biggest names online like Ramit Sethi, Ryan Levesque, and Jeff Walker.
She now teaches copywriters and other freelancers how to persuade without sounding like a 1940’s car salesman. In addition to her book, she has a program she offers called the Codex Persona, which includes a free digital version of her book, including the worksheets and free writing tools.
You can get access to it at https://www.codexpersona.com.
When we’re not in a pandemic, Abbey also runs a coworking space in Upstate NY called the Freelance Co-op.
Featured Beer
On this episode, I’m enjoying a Founders CBS, an imperialized version of their Kentucky Breakfast Stout, that offers rich maple syrup, roasted coffee, and velvety chocolate at 11.7% ABV. This one started out with a smooth sweet taste with the chocolate & maple really standing out. I thought it might become too sweet over time, but surprisingly as it airs out, it gets even better!
Sean is having a Sippin’ Pretty, a fruited sour ale. It’s loaded with their unique blend of açai, guava, and elderberry, with a delicate addition of Himalayan pink sea salt. Not one of Sean’s favorites.
