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On this episode, we spend time discussing some ads during Super Bowl LIV. The cost of advertising for this year’s big game was roughly $5.6 million for a 30-second spot. Most of the ads were one minute so let’s just say around $11 million. Most were forgettable. A few were amusing.
One of the best ads was one you probably didn’t see. It wasn’t a national ad, but was one of the few offering a clear call to action.
Being clever doesn’t sell, but that said there was one that stood out in terms of pure nostalgia. It was Jeep’s commercial featuring Bill Murray back as Phil Connors in Groundhog Day. His reason for getting up every day this time is his love of taking a spin in that beautiful orange Jeep. Oh, and don’t forget Punxsutawney Phil.
This clever ad deals with a serious problem but offers no call to action.
I like Bryan Cranston, but this one was just plain weird.
I doubt many will remember Michelob Ultra in this one, but it might have helped Jimmy Fallon who is in need of a ratings boost right now.
There were plenty more that we’ll discuss, but most of them were money down the drain.
