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On this episode, Craig Simpson joins us on the show to talk direct marketing over some pints of beer. Craig is the co-author of The Advertising Solution and The Direct Mail Solution (co-authored with Dan Kennedy).
Craig has managed thousands of direct marketing campaigns and has grossed hundreds of millions in revenue for his clients over the past 20 years. He is the owner of Simpson Direct, Inc., an Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail.
Today we’ll be discussing some of the best direct marketing lessons straight from Craig’s book, that get prospects to LISTEN, RESPOND, and BUY.
These time tested methods come from marketing legends like David Ogilvy, Gene Schwartz, Gary Halbert, John Caples, Robert Collier, and Claude Hopkins.
Enjoy the show and cheers!
