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On this episode, we’ll spend some time discussing the latest on COVID-19 and how the media uses tactics like “lumping” to persuade people’s attitudes, beliefs, and behaviors.
Episode 110: Facebook Messenger Changes and The Future of Chat Marketing
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This week Sean and I welcome Mary Kathryn Johnson on the show to discuss the new rule changes with FB Messenger (March 4th) and whether marketers should be concerned.
Nicknamed #ChatBotMom, Mary Kathryn Johnson has created online success since 2003. A fall while pregnant with her second son landed her with two broken legs, her first book, and her first business.
She is now using that 17 years of roller-coaster family and business success to help entrepreneurs abandon their low-converting marketing funnels for the conversational engagement of Messenger Funnels.
Mary and her team at Messenger Funnels help their clients augment falling email funnels with Messenger Funnels, which provide higher conversion for webinars, course launches, e-commerce, value ladders, book launches, coaching practices, and mastermind groups.
You can learn more about her company by visiting https://messengerfunnels.com.
Episode 109: The World’s First Advertising Man
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On this episode, we’ll be discussing a little known book written by famous advertising legend Bruce Barton back in 1925 called The Man Nobody Knows. In it, he depicts Jesus Christ as a man’s man; not the meek, effeminate figure many of us have learned about in Sunday School.
Barton described Christ as the world’s first advertising man, whose parables sparkled as models for modern jingle writers.
We’ll be discussing why this book is so important in understanding influence and persuasion.
Featured Beer
On this episode, I’ll be having a Wells Banana Bread Beer. This dark golden colored ale has a malty aroma that is complemented by the gentle nose of banana. While not a beer I’d pick on a regular basis, I was pleasantly surprised by the flavor of this beer. It offers a crispness, that balances its aroma perfectly.
Sean is having a Full Grown Man from Tupps Brewery. This robust stout is brewed with yuge amounts of dark roasted malts. It pours with a nice medium brown head that lingers well after it hits the glass.
Episode 108: How He Grew a Security Business to $14 Million a Year Using Direct Mail
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On this episode, we welcome Joe Ferdinando, founder of Building Security Services in New Jersey. Joe will be sharing how he used “lumpy mail” to help him grow his security guard company to a $14 million a year business.
In 1982, Joe founded Building Security Services, Inc. after already running a successful commercial janitorial company. Starting with his existing, loyal customer base, he grew his company to provide premium security services in New Jersey and New York.
Joe will be sharing some great stories and important lessons on not only growing a multi-million dollar business with direct mail but also establishing a track record of long term success.
Episode 107: An Interview with Silicon Valley’s Favorite Magician
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On this episode, Daniel Chan joins us to talk about “persuasion and magic”. Dan is an internationally renowned, award-winning magician whose magic has taken him all over the world. He’s regarded as one of the nation’s top corporate magicians and performs at events for thought leaders and influencers worldwide.
Before Dan was a full-time magician, he was a pre-IPO Silicon Valley employee. He worked alongside Elon Musk and Peter Thiel at PayPal with a side hustle performing magic, pick-pocketing, and fire juggling. He had only vested 13 months of my stock options when he left to pursue his dream of performing magic, and in the process gave up approximately 3/4 of his stock options.
He is now regarded as Silicon Valley’s Favorite Magician, and with good reason. He has a trick that stumps top software engineers. He’ll take an iPhone from a volunteer, show the crowd it’s locked, and then hand it back to that person completely unlocked.
On this episode, Dan will be sharing his amazing story as well as offering some lessons on how to persuade better using the tricks magicians use.
You can learn more about Dan by visiting https://www.danchanmagic.com.
Featured Beer
On this episode, I’m having a Starless Swarzbier from Wise Acre Brewing Co. in Memphis, TN. For this beer, they use an old german technique for imparting darkness without extracting bitterness. Its called “mash capping” which consists of crushed roasted grain being spread upon the mash over the top just before the grain is rinsed. It’s dark brown, nearly black with a fluffy tan head. It has a flavor of roasted grain and chocolate with a slightly bitter finish.
Sean is having a Shiner Dark Cherry lager. This beer offers an aroma of dark chocolate, big cherry, with a bit of hazelnut coffee. The taste is sweet, ending in a light bitterness.
Episode 106: How to Use Mentalism to Read Minds and Persuade – Interview with Nolan Webster
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On this episode, we welcome Nolan Webster on the show. Nolan is a trained mentalist and magician who has used suggestion, telepathy, psychometry, and other techniques to mystify his audiences.
Since his very first performance in the 4th grade, Nolan has performed in casino comedy clubs, has been the resident magician for several restaurants, made his living as a street performer, performed in local theaters, festivals, and private parties.
Last year, Nolan auditioned for and became a member of the Academy of Magical Arts at the world-famous Magic Castle in Hollywood, LA.
On this episode, we’ll be discussing the topic of using mentalism to read minds and persuade. You can learn more about Nolan by visiting https://www.nolanwebster.com.
