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This week, Theresa Lina joins us on the show to discuss how to separate yourself in competitive markets without competing on price alone.
In her recent book Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed recipe for becoming your market’s Go-To brand.
On this episode, we’ll be discussing some fascinating, behind-the-scenes stories from her book on the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.
