Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

persuasion

Episode 15: Mass Desire – The Force That Makes Advertising Work

persuasion, Podcasts

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On this episode, we’ll be discussing Eugene Schwartz’s classic book Breakthrough Advertising, and the first chapter on “Mass Desire”. We’ll talk about some of the forces that have made adverting work for hundreds of years and will continue so for years to come.

Before your market shares a buying experience, they must first have a desire. We’ll also be discussing how to channel mass desire onto your particular product.

Our beverage this week is a seasonal Shiner beer called S’more. It’s a chocolate and marshmallow ale that smells like a freshly made S’mores. You can taste the marshmallow, vanilla, chocolate, and graham. A great seasonal ale worth trying.

Episode 14: How to Argue & Win Every Time

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On this episode, we’ll be discussing the book, How to Argue & Win Every Time: At Home, At Work, In Court, Everywhere, Everyday by Gerry Spence. Gerry Spence is one of the most renowned and successful trial lawyer, a man known his powerful courtroom presentations.

We’ll discuss some takeaways from this book where Spence shares a lifetime of experience teaching you how to win arguments whether it be in the courtroom, the boardroom, or on a sales call.

Episode 13: The Most Essential Parts of a StoryBrand Framework

persuasion, Podcasts

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On this episode, we continue our discussion of the essential parts of a StoryBrand framework using Donald Miller’s book Building a StoryBrand.  We’ll be covering the last 3 steps that include: Call to Action, helping the customer (hero)  avoid failure, and helping your customer envision success. 

Episode 12: The Seven Universal Story Points all Humans Respond To

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On this episode, we’ll be discussing the book Building a Story Brand & the seven universal story points all humans respond to –  the real reason customers make purchases.
As we go through this powerful book by Donald Miller, we’ll discuss how to simplify a brand message so people understand it; and how to create the most effective messaging for your company’s products and services.

Our beverage of chose this week is a limited-edition collaboration between New Belgium and Knob Creek- Oakspire.  It’s an ale aged with bourbon-steeped oak spirals from inside the barrel. There are hints of toffee, vanilla and caramel with a moderate sweetness that gradually fades. Definitely a recommended beverage this time of year. 

Episode 11: The Easiest ( & Most Powerful ) Ways to Start any Sales Message

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On this episode, we’ll be discussing a book that every copywriter, sales professional and marketer should own. It’s called Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson & John Forde.

Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. This book as we’ll share provides a clear, concise guide to writing successful leads.

On this episode, we’ll be diving into this book and examining the crucial aspects to writing powerful, successful leads and show how this process starts long before one word is put on paper.

We’ll also be trying beer we really like – Founders Porter. At 6.5% ABV, this brew pours smooth with a creamy tan head. It’s a full-bodied beer with an aroma that is sweet with strong chocolate and caramel malt presence. Definitely one of the better porters we’ve had the pleasure of drinking.

Episode 10: How to Persuade Through the Art of Storytelling

persuasion, Podcasts, Storytelling

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On this episode we’ll be discussing the art of storytelling. Stories are a powerful part of persuasion. We  often forget that stories are used to convey messages. Jesus often used parables to convey a specific message to his disciples. Every effective story has a hero, or a main character.

We’ll be discussing the most important elements of a good story. We’ll even be discussing movies and the rise of comic book films. Interestingly, we recorded this episode not long after the death of Marvel creator Stan Less. We’ll be discussing how Lee changed the world of comics by creating characters who dealt with everyday struggles. If you like Marvel comics or movies, a recommended book is Marvel Comics: The Untold Story.

Will also be discussing how you can use stories in your own marketing messages to promote your products and services.

Einstok Icelandic Toaster PorterWe’ll be trying a new beer – an Einstok Icelandic Porter, a medium body porter that is robust, with hints of toasted and chocolate malts. Probably not our favorite porter, but they do have some really cool packaging. The Viking on the bottle makes us think of Thor. We’ll leave it to our listeners to decide.

The recommended food pairing for this hearty brew is steak, lamb chops, game and roasts. It is also recommended as a base for sauces and marinades. I’ll definitely be trying it in my steak marinade this coming weekend!

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