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On this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days.
307: What’s Behind the Fear-Based Marketing of AI?
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On this episode, we’ll be investigating the motives behind the fear-based marketing of AI with guest Bob Hutchins. Bob is an organizational psychologist with a 20-year career in digital marketing and media culture.
He’s also the author of two books: Our Digital, Collective Anxiety, Media Trauma, and a Path Toward Recovery, and Finally Human, How to Use Digital Media to Restore Culture and Better Our World.
306: Panic Marketing, Humor in Emails and More Mind-Blowing A.I. Prompts and Tools
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On this episode, we cover a random flight of topics including what’s feeding all of the A.I. fear and panic in the news. Also, we’ll share how to use humor in emails and some hilarious email examples you can use to get prospects to reply to you.
Lastly, we’ll cover some more mind-blowing A.I tools and prompts.
305: Bud Light, Anti-Woke Beer Marketing, Cool Audio Gear, & More ChatGPT4 Stuff
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This week, we cover a random flight of topics including Bud Light’s pr disaster and how anti-woke marketing is capitalizing on it. We’ll also be sharing some ChatGPT4 market research tips.
304: How to Tell Better Stories with AI
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This week, we welcome Brian Hennessy to the show to talk about AI and how to use it to create better brand stories and product descriptions.
Brian is the founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling.
303: The Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All Time
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On this episode, we welcome Csaba Borzasi from Game of Conversions. He’ll be sharing the Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All Time.
You can find all of his stuff at https://gameofconversions.com.
